Category: Blog

Class is officially in session across the Bay Area, and while you’re still settling into a routine consider fine-tuning your morning commute or incorporating cycling into your family’s day. Getting the kids off to school on their bikes can be a fun family activity whether you’re joining them or preparing them to make the best…

A common misconception among road users, especially in urban centers like San Francisco and Oakland, is that cyclists are negligent in regard to traffic laws – but scientific research is continuously showing that’s not an accurate assumption. In fact, cyclists tend to follow the rules of the road more closely than their motorist counterparts. Cyclists…

In 2014, San Francisco officials committed to an ambitious – but not impossible – goal: to eliminate traffic deaths entirely. While traffic deaths persist, including those involving cyclists, the city points to several lessons learned over the last decade and a recommitment to the Vision Zero plan that has, in fact, helped to improve conditions…

Most cyclists who’ve experienced a traumatic brain injury (TBI) as a result of a crash know that the effects can be lasting, but that getting extended care is often difficult. For some patients, that may soon change. The U.S. Centers for Medicare and Medicaid Services (CMS) is now recognizing TBI as a chronic condition that…

As cities continue to implement measures that improve safety for cyclists, they’re increasingly turning to a practice known as “daylighting” to enhance visibility at an intersection and decrease the likelihood of a dangerous collision between a driver and other road users. In some San Francisco neighborhoods, daylighting is already a common practice, although it may…

When you think about bicycle crashes, you might think about broken bones, fractured clavicles, or traumatic brain injuries. These are by far the most common injuries, but other damages, like ones that occur in the inner ear, can be consequential and significantly alter quality of life. Damage to the inner ear can occur in a…

A decade ago, San Francisco city officials committed to becoming a Vision Zero City, aiming to completely eliminate all-traffic related deaths by 2024. For cyclists, threats on the road are still commonplace, but conditions seem to be improving. Data from the National Highway Traffic Safety Administration (NHTSA) shows that San Francisco has some of the…